Sherpa Group

EXECUTIVE & BUSINESS COACHING

LeadYourselfFirst.Then LeadEveryoneElse.

Executive coaching, leadership training, and keynotes for founders and CEOs who refuse to plateau. Ryan Coley — Novus Global coach, LCSW, and multi-unit franchise owner.

Ryan Coley delivering a business keynote
Ryan Coley, executive & business coach

MEET RYAN

An Executive Coach Who's Built Real Businesses

Ryan Coley is an executive coach with Novus Global who works with leaders, founders, and operators. He's built and led real businesses as a multi-unit franchise owner, has coached since 2015, and founded Sherpa Group to help young people and families through major life transitions. His background pairs hard-won operational experience with professional coaching credentials.

Ryan works with CEOs, founders, and high-level leaders navigating growth, succession, and transitions — or moments when the strategies that got them here stop working. He helps clients build a clear vision, identify the limiting mindsets holding them back, and design scalable strategies they can actually execute. His style is direct, action-oriented, and deeply relational: he pushes hard on the next right move while never losing sight of the human behind the title.

Explore Ryan’s Novus Global coaching approach
  • Meta Performance™ Certified Coach
  • Licensed Clinical Social Worker (LCSW)
  • Evidence-Based Coaching Certified
  • CliftonStrengths Coach
  • Multi-Unit Franchise Owner
“The highest-performing leaders are the ones who lead themselves first.”

Client Testimonials

Ryan does incredible work. He helped me clarify a vision I'd been afraid to name, shift the mindset that was holding me back, and build a strategy I could actually execute.
John FitzgeraldBroken Shed Vodka
What Sets Ryan Apart

Business Success Is Built on Human Relationships

While many coaches focus solely on metrics and systems, the heart of every successful business is the people who run it. Ryan's coaching is direct, honest, and highly relational.

Leadership Team Dynamics

The strongest businesses are built by unified leadership teams. Ryan's business coaching helps you navigate interpersonal dynamics, resolve conflicts constructively, and create alignment among your key decision-makers.

Honest, Direct Communication

Ryan coaches individuals and teams to communicate with clarity, honesty, and respect. His business consulting approach builds a culture where difficult conversations lead to breakthroughs instead of dysfunction.

Conflict Resolution

Disagreements are inevitable in business. Ryan's leadership coaching teaches you to address conflict productively, turning potential team fractures into opportunities for growth and stronger relationships.

Building Unified Cultures

A healthy company culture doesn't happen by accident. Through Ryan's business coaching, you'll create predictable structures, clear values, and team alignment that translate directly to business performance.

Overcoming Obstacles

Ryan's coaching mirrors his clinical work — direct, honest, and uniquely grounded. He helps you overcome obstacles while staying true to your values and building something meaningful.

What Ryan Offers

Three Ways to Work Together

1:1 Executive Coaching

For CEOs, founders, and operators navigating growth, succession, or moments when the old playbook stops working. Clarify your vision, sharpen your mindset, and execute a strategy you can actually run.

Leadership & Team Training

Align your leadership team, build a culture of candor, and turn conflict into breakthroughs. Direct, honest, highly relational work that moves the people who move the business.

Keynote Speaking

High-energy talks on high performance and the human side of leadership — for conferences, offsites, and leadership teams ready to get honest about what's holding them back.

WHO RYAN WORKS WITH

Different Industries. Same Leadership Principles.

Ryan coaches founders, CEOs, and multi-unit operators across wildly different industries — proof that the principles of leadership travel.

  • A premium vodka brand
  • A multi-unit bagel franchise
  • A pool & outdoor-living company
  • An insurance brokerage
  • A construction company
Business owners collaborating with their coach

The Approach

Vision → Mindset → Strategy

01

Vision

Clarify the vision you've been afraid to name — for yourself, your team, and your business.

02

Mindset

Identify and shift the limiting mindsets and patterns quietly capping your performance.

03

Strategy

Design a scalable, executable strategy — and the accountability to actually run it.

The Difference

Most Coaches Optimize Systems. Ryan Transforms Leaders.

01

Entrepreneurial Experience

As a multi-unit franchise owner, Ryan understands leading teams, managing operations, and growing businesses firsthand. His business consulting comes from lived experience, not just theory.

02

Focus on What Actually Drives Success

Systems and strategies matter, but lasting success comes from strong relationships, clear communication, and healthy team dynamics. Ryan's leadership coaching addresses the human side others overlook.

03

Clinical Training and a Human Perspective

Ryan's background as a Licensed Clinical Social Worker informs his attention to relationships, communication, and the patterns people bring to leadership. He pairs that perspective with executive coaching and firsthand business experience.

04

Flexible Meeting Options

Meet Ryan however works best for you — on-site at your business, in person at our Wake Forest and Raleigh offices, or in virtual sessions from anywhere in the world.

Keynotes & Workshops

Signature Talks & Workshops

The Invisible Forces That Prevent Candor & Collaboration
01

The Invisible Forces That Prevent Candor & Collaboration

Why the hard conversations stay unsaid — and how to build a culture where candor drives breakthroughs instead of dysfunction.

Lead Yourself First
02

Lead Yourself First

Self-leadership as the engine of team performance: how managing your own mindset comes before managing anyone else.

From Operator to Owner
03

From Operator to Owner

Building a business that runs without you — and becoming the kind of leader who can finally let it.

Working Together

Coaching Built Around You and Your Business

Your role, your business, and what you want to change shape the coaching. Ryan works with individuals and teams, with each engagement tailored to the needs of the executive or business owner.

  1. Start with a conversation

    In a free, no-obligation consultation, Ryan gets to know you and your business: your current situation, what matters to you, and the goals you want to work toward. It is also your chance to ask questions and explore the fit.

  2. Shape the work around your needs

    Together, you explore the depth of coaching that fits your situation. That might mean a session or two, or an ongoing relationship. Ryan can provide a custom quote during the consultation after learning about you and your business.

  3. Stay supported between sessions

    Support is available between sessions as you put the coaching into practice. Your conversations are confidential, creating space to speak openly about the challenges you face as a person and a leader.

Preparing for your first conversation? Read what to expect from executive coaching.

Before We Talk

Your Coaching Questions, Answered

Who is Ryan's executive coaching for?

Ryan works with CEOs, founders, business owners, and operators navigating growth, succession, and leadership transitions. His individual coaching focuses on clarifying vision, identifying limiting mindsets, and developing strategies that leaders can put into practice.

Can Ryan work with a leadership team as well as an individual?

Yes. Ryan offers one-to-one executive coaching and leadership and team training. Team work addresses communication, conflict, alignment, and culture. He also offers keynote speaking for conferences, offsites, and leadership teams.

Where do coaching sessions take place?

Ryan offers sessions on-site at your business, in person at Sherpa's Wake Forest and Raleigh offices, and virtually. Virtual coaching makes it possible to work together outside North Carolina as well as locally.

What happens in the first consultation?

The initial consultation is free and has no obligation. Ryan gets to know you, your current situation, your goals, and your business. You can ask questions, discuss the depth of coaching you need, and explore whether working together is a good fit.

How long does a coaching engagement last?

The length is tailored to your needs. An engagement may be a session or two, or it may become an ongoing coaching relationship. There is no single program length that applies to every executive or business owner.

How much does executive coaching cost?

Coaching is quoted case by case based on the depth of work you need. Ryan is happy to provide a custom quote during the consultation after learning about you and your business. The initial consultation is free and has no obligation.

Is there support between sessions, and are conversations confidential?

Yes. Ryan provides support between coaching sessions, and coaching conversations are confidential. You can discuss how between-session support will work for your engagement during the consultation.

How does Ryan's background inform his coaching?

Ryan brings an understanding of people and relationships shaped by his background as a Licensed Clinical Social Worker, alongside firsthand experience owning and leading businesses. As a current multi-unit franchise owner, he understands the responsibility of leading teams and making decisions. Those perspectives inform how he works with executives and business owners.

Ready to Lead Yourself First?

Whether you're scaling a company, leading a team, or booking a keynote — let's talk about what's next. In-person in Wake Forest & Raleigh, or virtually anywhere.

Get Started

Wake Forest · Raleigh · Virtual coaching worldwide